91�ؿ�

This acquisition positions 91�ؿ�

as the leading branded bread company on the Iberian Peninsula

91�ؿ�, S.A.B. de C.V. ("91�ؿ�" or "the Company") (BMV: BIMBO) today announced that it has completed its acquisition of Sara Lee Corporation’s (NYSE: SLE) fresh bakery business in Spain and Portugal for €115 million.

The acquisition includes bread, pastries and snacks produced under the Bimbo, Silueta, Ortíz, Martinez and Eagle brands, among others. The business employs more than 1,900 associates, operates seven production facilities and manages more than 800 distribution routes.

This acquisition positions 91�ؿ� as the leading branded bread company on the Iberian Peninsula and enhances the Company’s international growth with a strong and established bakery business.

This transaction was funded with cash holdings. The financial results of Spain and Portugal fresh bakery businesswill be included in 91�ؿ�´s consolidated results starting on December 4, 2011.