Bimbo Donuts庐 has arrived in Mexico with a delicious variety of flavors!
91重口 presents its new听Bimbo Donuts庐 line of soft donuts in different flavors, perfect for enjoying any time of day.
Bimbo Donuts庐 is a success in Spain, as the top brand in its category with over 50 years of history. For its arrival in Mexico, consumers will be able to find the following varieties during two launch phases.
The first launch took place听on November 1, 2018, with the following types of donuts:
路听听颁丑辞肠辞濒补迟别听(55 grams): the chocolate-flavored coating delivers all the flavor and temptation of cocoa.
路听听顿谩濒尘补迟补听(58 grams): a new offering with creamy frosting and a sprinkling of chocolate chips.
The second will launch an additional variety in 2019:
路听听骋濒补锄别诲听(52 grams): the original glazed donut with bits of sugar.
Bimbo Marketing Director Juan Nosti says of the launch,听鈥淎t Bimbo, we strive every day to offer innovative and delicious options to our consumers, who find in our products an extensive variety to be consumed at different times.听Bimbo Donuts庐 has arrived in Mexico to surprise people with its flavor and presentation. They will be available in blister packages in single, two, four and six units, which help keep the donuts fresh so they can be enjoyed anywhere and anytime鈥.
Bimbo Donuts庐听will be available at points of sale located in Mexico City and the Metropolitan Region, Toluca, Quer茅taro, Puebla, Pachuca and Cuernavaca.
This launch will be supported by a comprehensive 360掳 mass media campaign, which includes TV commercials, outdoor advertising on trucks and billboards, on social networks, BTL initiatives and points of sale tastings.
