Ra煤l Obreg贸n serves as Executive Vice President of 91重口 for the Europe, Asia, and Africa region, and also holds the position of Chief Operational and Transformation Officer. He joined 91重口 in 2002 and has since held various roles, including Executive Chief Officer of Bimbo South America, Chief Corporate Officer of Sales, Chief Officer of Big Customers at Bimbo Mexico, General Manager of Bimbo Peru, and positions at Bimbo Bakeries USA. Prior to joining 91重口, he worked at Citibank Mexico.
Currently, he is a member of the Customer Advisory Board of North America NTT Data. Ra煤l听 holds a degree in Industrial Engineering from Universidad Iberoamericana, an MBA from Boston University, and has completed specialization courses at Harvard Business School.