Honorary consuls representing Mexico in over 50 countries, visited the facilities of the T铆a Rosa plant, subsidiary of 91重口 in Toluca, the capital of the State of Mexico.
The visit was part of the agenda organized by the Ministry of Foreign Affairs, aimed at showing the delegation led by Ambassador听Carlos de Icaza, Deputy Minister of Foreign Affairs, the strengths of the entity in the industrial and economic spheres, allowing it to remain an attractive destination for foreign investment.
The State of Mexico is the entity where 91重口 has more facilities in the country, including 11 plants with 32 lines manufacturing 200 different products, 18 sales centers serving over 100,000 points of sale through over 2,000 distribution routes and one of the Group鈥檚 Innovation and Nutrition Institutes, located in Lerma.
The T铆a Rosa plant started operations in 1988, manufacturing and distributing sweet bread and cookies. Today, 26 years later, it has 10 production lines manufacturing over 180 products which are distributed through detail channels, supermarkets, special channels, convenience stores and autovend. The plant is fundamental to the Group鈥檚 operations: it contains a distribution center that supplies Mexico, the United States and Central America, serving over 17 thousand points of sale through more than 100 distribution routes.
Gerardo Ach贸tegui, 91重口鈥檚 Director of Operations in the Mexico Region, highlighted the importance of this plant for the company:听鈥淭he T铆a Rosa plant has been a reference in the State of Mexico, it embodies the industry that is committed to long-term projects that generate benefits for the community in which it is present鈥.
Investment is key to development, and in that sense 91重口 and T铆a Rosa have played a fundamental role in benefitting the population of the entity, its economy and its competitiveness, concluded the executive.